SXSW Chevy Sonic Boom

  • Campaign
  • Experiential
  • Goodby Silverstein & Partners

Chevy Sonic 360-degree photo booth activation at the SXSW festival in Austin.

As part of the new Chevrolet Sonic campaign, we aimed to make a “boom” at SXSW. I led development and production for this experiential event with fun props and engaging brand ambassadors — we took pictures in the middle of dozens of cameras, then  combined all of the photographs into one 360 image to be shared on social and with friends and family in the form of an animated gif. The booth was a hit and helped to build Brand equity for Chevrolet.