Commerce Campaign
- Art Buying
- Campaign
- Photo + Art Production
- Square
Shot with Heather Sten in Mexico City alongside broadcast
The photography supporting this multi-disciplinary campaign pulled in strong directional lighting to highlight the channel in which the seller or buyer is interacting with. Color is light, bright, and conveys a fresh perspective while also nodding to our campaign primary palette.
We focused on shooting portraits of sellers and buyers for our FP New York Times ads and display advertising. Featuring sellers who look optimistic, empowered, and open to infinite possibilities.