About Me
Seasoned Brand & Creative Producer with expertise in art, content, and campaign production. Known for being a curious, adaptable, collaborative, and detail-oriented hands-on problem solver.
With 17 years experience as an agency and client producer and 5+ years in people management and team building, I bring a genuine passion for brand creative and creative operations.
Working with internal and external creative and production partners I am a self-starter, critical thinker, and team player, who thrives working in fast-paced entrepreneurial environments.
I bring a positive approach to my work through analytical thinking and operational efficacy; specializing in Integrated Video + Photo Production, Art Buying, OOH + Print Production, Studio and live action, Illustration, Team-Building, Storytelling, Advertising, Business Affairs, Rights Management.
Throughout my career, I have gained valuable experience working in top advertising agencies as well as the start-up/tech world. I possess exceptional organizational skills and attention to detail, allowing me to effectively prioritize, multitask and manage multiple projects + crew/team members, coordinate logistics, and ensure seamless execution of photo and video shoots.
I have honed my skills through extensive collaboration with internal partners, external agencies, and various stakeholders; firmly believing that proactive and clear communication, coupled with the ability to work harmoniously in a team setting, are essential for coordinating production efforts and achieving shared goals.
Being solution-oriented, I excel in problem-solving and parallel thinking. I am accustomed to facing challenges during production and possess the creativity to find innovative solutions while adhering to budget and timeline constraints.
Above all, I am driven and deeply passionate about my work, consistently pushing myself and supporting my team and partners to achieve their best each and every day. I am committed to delivering excellence and strive for continuous improvement.
During my most recent 10-year tenure at Square, I evolved from the primary photo production manager to building and managing a team of 16 FTE + Contract employees to support the in-house studio, digital artist team, and production team and photo creatives. As the company grew from a scrappy start-up to a complex global brand, I flexed and scaled the photo discipline and production program.
In this role, my strong leadership skills have been crucial for effective collaboration, resource management, and achieving desired outcomes. I have extensive experience in leading and managing diverse teams both internally and on production including creatives, photographers, videographers, directors, 3D artists, retouchers, stylists, talent, and crew.
I excel in creative problem-solving, finding innovative solutions to overcome production challenges, optimize workflows, and enhance final product quality. My proficiency in a variety of software and tools, including Adobe Creative Suite, CaptureOne, Google Suite, Microsoft Suite, Figma, Coda, Frame IO, Proof HQ, Coupa and various project management tools like Asana, Workfront, Jira, Monday, Basecamp, and Trello, showcases my technical prowess.
Additionally, I have a deep understanding and passion for digital asset management, file management, and organizational processes. At Square, I successfully revamped the server and archival systems, implementing asset re-naming, organization, file naming, metadata specifications, and a streamlined process across the company.
Relationship building and networking are second nature to me, having cultivated a strong roster of connections within the industry, including creators, vendors, reps, and partners.
I embrace emerging technologies and trends, particularly in photography, social media, e-commerce, and technology. I am proactive in researching and identifying new partners and creators, constantly seeking workflow improvements and efficiency enhancements to stay ahead in the field. Notably, at Square, I supported my team in exploring CGI art creation as well as AI/AR integration with tools like Adobe Substance 3D stager and Dall•E, resulting in “virtual photo studio” applications and immersive experiences. I also fostered a culture of innovation through weekly team-wide creative shares and guest speaker sessions.
With a strong brand understanding and a background in fine art, I prioritize design and strive for creative excellence. My keen eye for detail enables me to align production outcomes with the brand’s style and image.
In conclusion, my combination of skills, experience, and dedication make me an ideal candidate who is approachable yet professional. I am confident that I would be a valuable asset to any team, bringing both expertise and a genuine commitment to success.